£3.8bn
UK retail media spend
Up 18% year on year.
LiveLayer × Kuori
Physical media has been measured by guesswork for decades.
LiveLayer and Kuori have partnered to change that - a double-sided display that runs a branded interactive experience on one side and sellable media inventory on the other, with audience measurement across both.
The gap
Where the money went in 2025.
£1.1bn
UK digital out-of-home spend
Up 3% year on year.
57%
of the industry expects budgets to rise in 2026
Retail media and DOOH forecast the strongest gains.
Retail media grew six times faster than out-of-home last year. Not because the audience moved - because retail media could prove what happened. That is the gap LiveLayer closes.
Source: IAB UK / Oliver Wyman, Digital Adspend 2025, published March 2026. IAB UK's retail media figure covers advertising on retailers' own digital properties and does not include in-store physical media.
Inside
What's in the pack.
The dual-screen architecture. How one physical footprint carries two independent revenue streams.
The five-stage decision loop. Discover, Match, Build, Go Live, Prove - how an activation becomes a repeatable product.
What every activation delivers. Unique individuals reached, dwell time, new versus returning split, peak engagement windows, and conversion from passer-by to engaged visitor.
The Kuori hardware. Double-sided freestanding units, mass-customised, engineered for continuous public interaction.
The commercial model. How a screen stops being a capital cost and starts being an asset that earns.
Download the media pack.
Two pages. No sign-up, no follow-up sequence - the PDF downloads as soon as you submit.
Ready to turn your space into a media network?
Whether you're a venue starting with a single pilot, a hardware partner with screens to monetise, or an agency with a brief that needs a physical layer - LiveLayer connects the assets you already own into a packaged, measurable, agency-ready commercial system.
Or email us at hello@livelayer.agency