LiveLayer connects screens, engagement and audience data into one platform - built for venue owners, hardware partners, agencies and destination operators ready to turn footfall and activation space into a repeatable, measurable media product.
Brands spend on experiential activations measured in reach and sentiment. They spend separately on physical media measured in impressions and sales lift. The two budgets, the two teams, and the two datasets never meet. LiveLayer captures both sides of the same customer moment - on the same screen, from the same audience — closing the gap between what a brand feels and what a brand can prove.
A freestanding, AI-powered dual-sided 65" screen media unit.
A branded, gesture-controlled interactive experience - a penalty shootout, a reaction challenge, a quiz - built around any brand or cultural moment. The sponsor owns it entirely. Every interaction captured as first-party engagement data.
Opt in to marketing 65%. Game over CTA tap rate 83%. 10x brand recall vs traditional activations.
Standard ad spots in rotation on the reverse face. Programmatic-ready or sold direct. Continuous, plannable, CPM-based revenue independent of the Side A activation.
Display ads with CTA loop. Runs independent of Side A.
The person who just played your game is now watching your ad. That's not an impression - that's a warm audience.
Answer 10 questions and get a personalised report - your readiness score, the gaps holding you back, and your clearest next step. Takes 3 minutes.
Free · No commitment · AI-generated report
Most physical destinations have inventory. What they lack is the intelligence layer that connects it.
Footfall goes unmeasured. Screens run in isolation. Activation space gets sold on gut feel and bespoke briefs. There is no system that decides what should run, where and why - then learns from every outcome and feeds it back into the next campaign.
LiveLayer is that system. Connecting spaces, screens, audience signals and owned channels so physical retail destinations can be packaged, sold and continuously optimised as modern media networks.
From retail estates to leisure venues, universities and hardware networks - the same fragmentation, the same missing layer.
Launch fast, low-friction formats that test attention, dwell, engagement and sponsor appetite in live environments. The point is to validate product logic in real conditions - not just the creative idea.
Turn successful pilots into repeatable media and experiential packages that can be deployed across an estate or network. Standardised formats with faster turnaround, better margins and a consistent measurement story.
Build an intelligence layer that connects exposure, interaction, audience signals and commercial outcomes into one operating model. The move from activation business to connected physical media infrastructure.
Audit the physical and digital assets across your destination - screens, activation zones, CRM, footfall data, owned channels - and identify what's sellable.
Link fragmented assets into one coherent operating model that agencies can discover, plan and buy against.
Deploy sponsor-ready formats, content moments and retail media products into live environments - fast, repeatable, measurable.
Capture dwell, engagement, footfall attribution and sponsor ROI from every activation. Replace play counts with commercial outcomes.
Feed every outcome back into the next decision. Every activation makes the network smarter, every campaign improves the one that follows.
A continuous loop - not a one-off activation.
Retail destinations, leisure venues, universities, mixed use estates and screen networks already have premium footfall, digital screens, owned channels, activation space and valuable audience attention. What they lack is the operating layer that turns those assets into a packaged, sponsor-ready retail media product - with measurement that proves it works.
LiveLayer provides the connective infrastructure - the logic, formats, audience intelligence and measurement framework that links spaces, screens and shoppers into a scalable, commercially productive media system. Built for venue owners, hardware partners and destination operators ready to move from disconnected assets to a connected media network.
Retail estates, leisure venues, universities and mixed-use destinations: turn footfall, screens and activation space into a packaged, agency-ready media product - with zero Capex and a share of every revenue stream.
Display manufacturers and screen networks: Livelayer is the commercial operating layer that turns your hardware into recurring media revenue - deployment, sales, measurement and brand relationships included.
Experiential, sport and entertainment agencies: a physical activation layer for your client briefs - branded interactive experiences with first-party engagement data that feeds directly into your measurement and evaluation frameworks.
Reach audiences inside premium physical destinations where attention, purchase intent and commerce are already in motion - with formats that prove their impact.
Bring together hoardings, screens, activation zones, loyalty channels and audience touchpoints into one coherent system that agencies can discover, plan and buy.
Deploy the same proven format across multiple locations in the time it previously took to brief a single bespoke activation.
Prove commercial outcomes beyond play counts - dwell uplift, footfall attribution, engagement rates and sponsor ROI in one framework, powered by Wekount: the same verified footfall platform trusted by JCDecaux across 38 countries and 10,000+ locations. Audited, GDPR compliant and programmatic-ready.
Audience insight and measurement built to current privacy standards - GDPR-compliant, ICO-aligned, and designed for physical environments.
The future of RMN is not just more screens. It is better operating systems, cleaner measurement, privacy-safe audience intelligence and repeatable formats that work across physical and digital touchpoints.
The next generation of physical media will not be defined by retail alone. It will be shaped by connected physical environments - retail, leisure, education and entertainment - that can target, measure and prove real-world outcomes with the rigour that digital brought to online media. The market window is open. Physical destinations that move now - packaging their physical assets into a coherent, agency-ready media product will define the category. Those that wait will find the intelligence layer built around them and their inventory commoditised inside someone else's network.
LiveLayer exists to help operators, estates and partners move first - from disconnected assets and one-off activations to a connected retail media system built for measurement, repeatability and commercial growth.
Drawn from our founding team's 20 years + work across agency, media and retail environments.
Whether you're a venue starting with a single pilot, a hardware partner with screens to monetise, or an agency with a brief that needs a physical layer - LiveLayer connects the assets you already own into a packaged, measurable, agency-ready commercial system.
Or email us at hello@livelayer.agency
