01
Pilot
Launch fast, low-friction formats that test attention, dwell, engagement and sponsor appetite in live environments. The point is to validate product logic in real conditions — not just the creative idea.
Live Retail Media Infrastructure
The intelligence layer for physical retail media.
Connect spaces, screens and shoppers into one measurable system and turn every physical environment into a connected retail media network.
The Opportunity
Built for the next phase of retail media.
The future of retail media networks is not just more screens. It is better operating systems, cleaner measurement, privacy-safe audience intelligence and repeatable formats that work across physical and digital touchpoints. As in-store retail media matures, brands are looking for networks that can package inventory clearly, activate campaigns dynamically and prove commercial outcomes beyond simple play counts.
LiveLayer sits between place, media and commerce. It connects digital screens, activation spaces, audience analytics, owned channels and shopper interaction data so physical environments can be packaged and sold as modern retail media products.
The Model
From pilot to platform.
02
Product
Turn successful pilots into repeatable retail media and experiential packages that can be deployed across an estate or network. Standardised formats with faster turnaround, better margins and a consistent measurement story.
03
Platform
Build an intelligence layer that connects exposure, interaction, audience signals and commercial outcomes into one operating model. The move from activation business to connected retail media infrastructure.
The Process
How LiveLayer works
01
Connect the environment
Map the physical and digital assets across a destination, estate or venue network from screens and activation zones to CRM, social and owned channels.
02
Launch repeatable formats
Deploy sponsor-ready experiences, content moments and retail media products designed to work in real environments, not just in presentations.
03
Capture audience signals
Use privacy-safe audience analytics, dwell, engagement and interaction data to understand what is happening in each location.
04
Optimise and scale
Turn pilots into portfolio inventory with better packaging, stronger reporting and clearer commercial value for brands, retailers and property partners.
The Problem
Most estates already have the ingredients. Few have the layer that connects them.
The gap
Retail destinations, mixed-use estates and hospitality networks often already have premium footfall, digital screens, owned channels, underused space and valuable shopper attention. What they usually lack is the operating layer that turns those assets into a repeatable, measurable commercial product.
The layer
LiveLayer provides the connective infrastructure: the logic, formats and measurement framework that links spaces, screens and shoppers into a scalable experience media system.
The Audience
Who it is for
Landlords and retail estates
Create new monetisation models across destinations, screens, vacant units and shopper journeys.
Retail media and screen networks
Add measurable experiential formats and audience intelligence on top of existing inventory.
Hospitality and consumer brands
Turn queues, dwell, loyalty moments and partner environments into connected media and commerce touchpoints.
Brands and sponsors
Activate audiences in places where attention, intent and commerce are already in motion.
The Value
Why LiveLayer
Connects fragmented assets
Bring together spaces, screens, channels and shopper touchpoints into one coherent system that can be packaged and sold.
Turns activations into products
Move from bespoke projects to repeatable formats with faster turnaround and clearer margins.
Improves measurement
Go beyond proof-of-play toward dwell, audience quality, engagement and commercial outcomes.
Privacy-safe intelligence
Build with audience insight and measurement expectations that are central to the future of retail media networks.
The future of RMN is not just more screens. It is better operating systems, cleaner measurement, privacy-safe audience intelligence and repeatable formats that work across physical and digital touchpoints.
The Case
Physical retail is becoming a media channel.
The next generation of retail media will not be defined by ecommerce alone. It will be shaped by connected environments that can target, measure and optimise real-world shopper attention with the same seriousness that digital channels brought to online media.
LiveLayer exists to help operators, estates and partners make that shift — from disconnected assets and one-off activations to connected retail media systems built for measurement, repeatability and growth.
The Track Record
Clients we have worked with
Build the layer behind your retail media future.
Whether you are starting with a single pilot or designing a portfolio-wide retail media proposition, LiveLayer helps connect the assets you already have into a smarter commercial system.
Or email us at hello@livelayer.agency